It helps them be identifiable to their clientele. That is the reason most brands stick to one specific logo design for a long time. American Airlines Logo Design EvolutionĬonstantly changing your brand design does not give customers a feeling of permanence or long-term association. This has been a solid symbol of American Airlines for over 45 years. The eagle, a popular American symbol for the country’s growth and great leaps of progress has been part of the American Airlines logo since its inception. The red color represents passion, energy and vitality while the blue signifies duty, trust and care. This logo had the letters AA (one letter in red and the other in blue) in Helvetica font (which was new then), with an eagle in between. Thirty years later, in 1997, American Airlines bought the domain name AA.com and branded the company website with its emblem.
The famous American Airlines logo was created in 1967 by Italian graphic designer Massimo Vignelli. Colors and Significance of the Original American Airlines Logo The winged “AA” logo of American Airlines has been its identity for many decades. The American Airlines logo has been an iconic symbol of flying pride. Pilots and flight attendants working for American Airlines have for a long time been seen as heroes of the sky and being associated with the airline has been been a matter of privilege for everyone. The ten operating hubs of American Airlines are Chicago, Charlotte, Dallas, Miami, Los Angeles, New York (JFK), New York (LaGuardia), Philadelphia, Phoenix and Washington. Nine regional airlines operate under this branch. This is the third largest airline alliance in the world and its aim is to become the first choice airline alliance for frequent international flyers.Īmerican Eagle is the name of a regional branch of American Airlines. It is also the founding member of the Oneworld Alliance (an airline alliance founded on February 1, 1999). When measured according to fleet size, revenue, profits, the number of passengers carried and passenger revenue per mile, American Airlines is the world’s largest airline operating in about 350 destinations across 50 countries of the globe. Ten years later in 2001, American Airlines gained Trans World Airlines. The airlines got its one-billionth customer on March 27, 1991. In 1970, American Airlines merged with Trans Caribbean Airways. In the 1960s, American Airlines partnered with IBM to launch the Semi-Automated Business Research Environment (SABRE) for efficient reservation and other data processes. Over the years, the airlines merged with other companies and even purchased some. But we should point out it was formerly known as American Airways. OriginsĪmerican Airlines is part of the American Airlines Group and started commercial service in 1936.
It was after World War II that American Airlines flew its first overseas passenger flight, to Europe. The first commercial service took place in a D-C 3 plane on Jfrom New York to Chicago. After almost eight to ten years of carrying cargo, the airline moved to ferrying passengers. The first American Airlines flight on Apwas one that carried mail from Missouri to Illinois. Its meaning and evolution has been in line with what the country symbolizes and wants to showcase to the world- growth, progress and unity. The American Airlines logo too has undergone some significant and some not so significant changes since its inception.
Often, logos have a long history and change from time to time. The logos of every airline company are created with a specific concept and objective in mind that portrays the company’s motto and ensures that people remember the brand name. If there is one thing that allows you to identify various airlines, it is their symbol and the colors used in it.